Market research is a process of determining the viability of a new service or product through research conducted directly with some potential customers. It consists of systematically gathering data about people or companies and then further analyzing it to understand what that group exactly needs. Market research mainly involves the set of techniques used to increase the understanding of a company’s target market. Effective research identifies customer needs, drives, fears, etc. Hence, research helps to see the depth of market analysis.
Market research test helps recruiters and hiring managers to assess a candidate’s ability to gather data about the market/customer/ product and analyze that data to understand customer needs. Market research screening test is designed by experienced subject matter experts (SMEs) to evaluate and hire market research professionals as per industry standards.
Why use iMocha’s market research test?
Our market research test can reduce interview time by up to 85%. Market research screening tests can be used to assess candidates on different skill-set. Depending on your job requirement, you can use an existing set or request us to make a custom-made skill set.
Market research recruit test helps to screen the candidates who possess traits as follows:
Candidates can take market research proficiency tests from anywhere in the comfort of their time zone. Market research recruit test is designed considering EEOC guidelines. It will help you to assess and hire diverse talent without any bias.
Market research quiz may contain MCQs (Multiple Choice Questions), MAQs (Multiple Answer Questions), Fill in the Blanks, Whiteboard Questions, Audio/Video Questions, LogicBox (AI-based essay evaluation), Job-based Simulations, True or False Questions, etc.