HomeDigital Marketing Tests
Website Data Analytics Skills Test
Test duration:
30
min
No. of questions:
12
Level of experience:
Mid/Senior/Experienced

Website Data Analytics Skills Test

This test is a critical part of the Digital Marketing test as it helps to assess individuals’ knowledge of topics like PPC, CTR, and ability to use various analytical tools. Utilize it to hire skill-fit candidates or conduct a skill gap analysis to create targeted learning programs.

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Capgemini
Deloitte
The United Nations
The United Nations
Fujitsu
The United Nations

Website Data Analytics Skills Test

It is a collection of reports about user behavior. Using these reports, you can analyze website data to gain insights. The data supports decision-making and enables you to determine the success or failure of a business strategy.

It is a customizable assessment containing various up-to-date and high-quality questions. These include MCQs, Fill in the Blanks, and True or False.

Why Use Website Data Analytics Skills Test?

It is the most preferred skills test to assess various concepts, terminology, and analytical thinking process of candidates. This test ensures a bias-free evaluation process, as all the questions are created according to EEOC guidelines.

With the help of this test, you can screen, grade, and shortlist candidates quickly. You can also use it to assess your learners' knowledge and identify areas of development.

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How it works

Test Summary

The comprehensive skills assessment can assess candidates on multiple fronts, which include the following:

  • Ability to use data analytics tools for websites like Google Analytics, Mixpanel, Adobe Analytics, Tableau, SQL, etc.
  • Understanding of different terms like bounce rate, click-through rate (CTR), conversion rate, unique visitors, organic traffic, etc.
  • Familiarity with key digital marketing concepts like Search Engine Optimization (SEO), Pay Per Click (PPC), and affiliate marketing.
  • A grasp of business acumen to understand how web analytics can integrate with business concepts and goals.

Its in-built AI technology offers you detailed test report analysis. Using this test, you can build a strong team and drive organizational improvement through real-time competency-level insights.

Useful for hiring
  • Web Analyst
  • Digital Marketing Analyst
  • Business Intelligence Analyst
  • Web Analytics Manager
  • Conversion Rate Optimization (CRO) Specialist
Test Duration
30
min
No. of Questions
12
Level of Expertise
Mid/Senior/Experienced
Topics Covered
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Sample Question
Choose from our 100,000+ questions library or add your own questions to make powerful custom tests.
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Topics covered
Difficulty

Question:

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Test Report
You can customize this test by

Setting the difficulty level of the test

Choose easy, medium, or tricky questions from our skill libraries to assess candidates of different experience levels.

Combining multiple skills into one test

Add multiple skills in a single test to create an effective assessment and assess multiple skills together.

Adding your own
questions to the test

Add, edit, or bulk upload your coding, MCQ, and whiteboard questions.

Requesting a tailor-made test

Receive a tailored assessment created by our subject matter experts to ensure adequate screening.
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FAQ
How is the Website Data Analytics Skills Test customized?
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Our SMEs can customize this test based on the required primary and secondary skills of the role. It can cover questions on google analytics, algorithms, click-rate, analytical thinking, problem-solving, and more. iMocha also allows you to add questions or adjust the difficulty level of the questions according to your need.

What are the most common interview questions related to website data analytics?
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Here are some of the commonly asked questions for this role:

  • What web analytics tools are you familiar with?
  • How have you used web analytics in the past to improve a project?
  • What are the strategies you use to analyze website performance?
  • What are the three most important metrics you need to look at for website analytics? How do you interpret them?
  • How do you stay on top of industry trends?
  • How can you use web analytics for marketing campaigns?

Looking for more personalized questions for this role? Let iMocha create them for you!

What are the required skillsets for this role?
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Here is a list of technical skills and non-technical skills required for this job roles:

Technical skills

  • Web data analytics tools like Mixpanel, Google Analytics, Adobe Analytics, Piwik, etc.
  • Knowledge of terms like metadata
  • SEO
  • Conversion rate
  • Click-through rate
  • Effectively using tests and algorithms to deduce results.

Soft skills

  • Problem-solving
  • Business acumen
  • Analytical thinking
  • Teamwork
  • Prediction
  • Imagination
  • Curiosity