How Jobberman partnered with iMocha to upskill 40,000+ candidates in job-relevant soft skills
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SEO Test
Digital Marketing Skills Assessment Test
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Google Adwords Test (now Google Ads)
Google Analytics Assessment
Digital Brand Management Skills Test
E-marketing Skills Test
Display Ads Skills Test
Email Automation Skills Test
Campaign Management Skills Test
Integrated Digital Campaign Skills Test
Website Data Analytics Skills Test
Digital Content Creation Skills Test
Email Marketing Skills Test
Video Production Skills Test
Digital Brand Equity Skills Test
Demand Generation Skills Test
Google Adwords Test (now Google Ads)
Digital Marketing Skills Assessment Test
E-Commerce Test
Google Analytics Assessment
LinkedIn Marketing Test
SEO Test
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Social Media Marketing Test (Basic)
Twitter Marketing Test
Content Writing Test
Business Analyst Market Research Test
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Social Media Marketing Test (Advance)
Facebook Marketing Test
Adobe Campaign Developer Test
Adobe Campaign Architect Test
Email Etiquette Test
Marketo Assessment Test
HubSpot Test
Branding and Advertising Test
#1 Identifying job-fit candidates based on job roles
You can create customized skill assessments for any given job role. Using this feature, you can choose questions from different skill types, including functional, technical, and soft skills. For example, with our customized Digital Marketing assessment tests, you can evaluate candidates’ knowledge of Facebook Marketing, e-Commerce, Google Analytics, and Communication Skills and assess the best individuals for the job.
#2 Skill-gap analysis of your employees
iMocha allows you to measure employees' skill competency through Digital Marketing training assessments. It determines the existing skill level and identifies the areas for growth. It also measures the knowledge and impact of training and traces individual employees’ progress. For example, you can use our Digital Marketing training assessments to identify knowledge about LinkedIn Marketing, Social Media Marketing and other skills and perform a skill gap analysis.
We provide different types of Digital Marketing assessment tests to help you evaluate candidates' specific skills. These questions are created by Subject Matter Experts (SMEs) based on their knowledge and expertise. For example, only Digital Marketing specialists will create questions about Traffic Analysis or Goal Conversions based on the difficulty level of easy, medium, and hard.
You can - choose the questions to include in the Digital Marketing online test or ask us to create customized assessments according to your requirements
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Implementing iMocha has been a game-changer for our talent acquisition process. The platform’s extensive range of assessments has allowed us to evaluate candidates' skills with precision and efficiency, significantly improving our hiring quality.
The user-friendly interface, coupled with insightful analytics, has streamlined our decision-making process. iMocha not only saved us time but also ensured we onboard the best talent. It’s an invaluable tool for any organization looking to elevate their hiring strategy.
The support from iMocha’s team assigned to UNICEF has been exceptional, providing us with extraordinary customer service experience. We are proud to partner with iMocha and look forward to continuing our journey towards a skills-first approach in talent management.
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Enrique Santander
HR Manager, Division of Human Resources
UNICEF
HexaVarsity has one goal, to nurture a learning culture and help people grow and succeed. We were studying industry trends and it was clear that Learning and Development was going to be the game changer. It was then that we decided to have iMocha's consultant centric plan, which would be designed to provide the best learning environment to our employees.
With iMocha, we found the perfect assessment partner that brought a full circle to our initiative.
After the course completion, the assessment provided an apt picture of our employees' strengths, areas of improvement, and laid the path for further individual development planning.
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Tanuja Pereira
Head - Learning and Development (Laterals)
Hexaware
Hiring Data Scientists was a challenge as the interview process took time. With iMocha's data science assessments, the process was simplified.
The tool helped us shortlist top candidates and extend offer letter in just 4 days.
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Lynn Hodak
Talent Acquisition Manager, Capgemini
iMocha has really helped us in preparing our pre-sales team to sell our embedded security solutions more effectively to customers. We were looking for a partner who could help us to build a tailor-made, flexible solution that could support our needs, and help us to scale globally.
The partnership between Ericsson and iMocha has been excellent. They created solutions for our specific needs and the process has been very collaborative.
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Sabine van Zanten
Learning & Development Consultant
Ericsson
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The digital marketing assessment test can be customized according to your job requirement. Our SMEs will refer to the job description and customize the assessments based on the required skills needed. This digital marketing online test is designed to assess and hire digital marketing experts as per industry standards. Some topics include Google Ads account setup, Conversion Analysis Display Ads, Instagram Marketing, Twitter Marketing, etc.
Simplify Your Search: How to Hire a Digital Marketing Manager with Ease!
Some of certifications to assess candidates’ skills:
• Fundamentals of Digital Marketing by Google Garage
• Advanced Certificate in Digital Marketing and Communication by MICA
• Google Digital Marketing and E-commerce Professional Certificate by Google
• Harvard Digital Marketing Strategy Program
• Facebook Blueprint Certifications
• Google Analytics Certification
Some of the common interview questions for the role includes:
• Differentiate between direct marketing and branding?
• Which are some of the popular digital marketing tools?
• List a few latest Digital Marketing trends?
• Why are backlinks important in SEO?
• How to avoid the content penalty for duplicates?
• When should Short Tail and Long Tail keywords be targeted?
• Why has Digital Marketing grown to be this huge compared to offline marketing?
Here are some of the roles and responsibilities of a Digital Marketing Manager:
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Brainstorm new and creative growth strategies
• Measuring and reporting on the performance of all digital marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
• Collaborate with agencies and other vendor partners
Some of the required skillsets are:
Hard skills include:
Soft skills include:
Recruit with Confidence: The Vital Digital Marketer Skills You Need to Know!
The package of a Digital Marketing Manager in US starts from $121,701, but the range typically falls between $105,176 and $137,777.
